But it’s certainly popular among a younger demographic.
Compared to her friends in the U.S., Hille feels that Canadians just aren’t as bold. “Toronto has always been reserved and tooth gems are just blowing up,” she continues. “I started training people and offering a safe kit with everything they needed,” says Hille.
#TOOTH GEMS HOW TO#
Hille trained Cheung on how to provide tooth gem application service safely and now considers Tooth Gemz Toronto her biggest competition in Toronto. Her studio is located north of Yonge and Eglinton. Verushka Hille has been offering tooth gem applications for 13 years after working as a dental assistant. I change my tooth gems fairly regularly and I’m inspired by different things,” she says. “I love customizing anything, so for me tooth gems are just another extension of my personal style that I get to show to the world. “When I started getting tooth gems, there were mask mandates, and for me it was really fun to have this sparkly surprise that was hidden under my mask,” says Dunham-Baruchel. Recently, Cheung bedazzled the teeth of Toronto fashion influencer and creator Rebecca-Jo Dunham-Baruchel who has 10,000 Instagram followers. “I thought I might be able to help make the trend popular in Toronto,” she says.
#TOOTH GEMS FULL#
But now the fashion trend is so widespread that it varies greatly, from an understated single gem to a full mouth.Ĭheung has been providing tooth gem and teeth whitening services out of her home studio at Yonge and Sheppard for two years, after researching cosmetic trends and noticing that tooth gems were increasing in popularity. The article references imagery of Black hip-hop artists and rappers in the ’90s wearing grills. InStyle explains that the force of this particular trend is framed in gen Z nostalgia for these decades. The trend originally dates back to the ’80s and ’90s. “I think people had started anticipating the mask mandates lifting and they started to do tooth gems,” Cheung says. Tooth Gem technician Evelyn Cheung of Tooth Gemz Toronto says that tooth gems have grown increasingly popular since the summer, so much so that she’s been nearly completely booked up in the past few months. Pinterest’s 2022 trend report cites an 85 per cent increase in the search for tooth gems, deducing that gen Z are taking jewel embellishments to a new creative level by wearing them not only as clothes, but as cosmetic accessories. On TikTok, the hashtag #toothgem has over 160 million views. Tooth gem embellishment is another gen Z trend that is garnering major attention on social media. tooth gems? If you’ve ever wanted to add more bedazzling to your look through more than just jewellery, this new trend taking Toronto by storm is for you.
There are purses, there are earrings, there are hair accessories and there are.
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